B2B marketer: Data is the world's most valuable resource, but the impending demise of third-party cookies has prompted marketers to re-examine their strategy and available tactics. A robust customer relationship management (CRM) program will not only give you a competitive advantage but also allow you to develop more targeted and personalized strategies that will resonate with your audience and protect your investment. A whopping 80% of buyers have swapped vendors in the past year, Accenture research found; 21% claimed to be dissatisfied with lack of personalized pricing and offers.
The article states that a solid CRM strategy will help you:
more than 70% of B2B marketers will utilize third-party intent data to target prospects or engage groups of buyers in selected accounts
What is Intent Data? Why successful B2B marketers and D2C marketers are using it to win.