Tame the sea of CRM data
B2B marketer: Data is the world's most valuable resource, but the impending demise of third-party cookies has prompted marketers to re-examine their strategy and available tactics. A robust customer relationship management (CRM) program will not only give you a competitive advantage but also allow you to develop more targeted and personalized strategies that will resonate with your audience and protect your investment. A whopping 80% of buyers have swapped vendors in the past year, Accenture research found; 21% claimed to be dissatisfied with lack of personalized pricing and offers.
The article states that a solid CRM strategy will help you:
- Activate your first-party data
A robust customer relationships management (CRM) program will give you a competitive advantage and allow you to develop more targeted and personalized strategies. The COVID-19 era of remote work has prompted prospects to receive direct marketing communications at their home offices.
- Treat retention as the new acquisition
80% of B2B buyers have swapped vendors in the past year, Accenture research found. 21% of buyers claimed to be dissatisfied with a lack of personalized pricing and offers. Shifting your strategy from customer acquisition to customer retention can provide higher returns for marketing.
- Create a multichannel experience
One-third of those surveyed in a CMO Council study said they expect direct mail to be part of their ideal communications mix. More than 80% of marketers agree that including mail in their multichannel mix has a positive impact on response rates and ROI.