Good Reads: Bolstering Buyer Intent Data Could Lead To Stronger Sales

Friday, September 17, 2021

As research by Gartner, Inc. shows, it’s becoming increasingly effective when supported with buyer intent data. Gartner notes that “by the end of 2022, more than 70% of B2B marketers will utilize third-party intent data to target prospects or engage groups of buyers in selected accounts.”

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