Good Reads: The Biggest Benefits of Intent Data for B2B Marketers from Marketing Profs

Friday, October 8, 2021

B2B marketers say the most impactful uses for intent data—information acquired from digital sources about prospects' behaviors—are advertising, customer account expansion, and account identification, according to recent research from Intentsify and Ascend2.

https://www.marketingprofs.com/charts/2021/45550/the-biggest-benefits-of-intent-data-for-b2b-marketers


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