Good Reads: The Cookie is Actually Crumbling in Advertising: Here's What to Know in B2B vs. B2C Intent Data

Monday, October 11, 2021

In fact, Google and Apple recently made dramatic changes to cookies, foreshadowing a future without them. Many people have since been talking about how this will shake up the ad landscape, but there’s one more key point to add into this conversation: how these changes affect B2B and B2C advertisers differently. Here’s more about how each business model is likely to be impacted. 


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