IdentityCode is a tool for turning your anonymous website visitors into known individuals. IdentityCode provides you with the data to market directly to these users earlier in the buyer journey.

GrowthCode maintains an identity graph of over 250 million active identities. We match your website traffic against our identity graph and provide our customers with contact information for multiple individuals at the companies represented by your anonymous visitors.

GrowthCode also works with a variety of hand-selected data partners to track and capture signals about buyers. Utilizing a variety of identification tools, we normalize all this data and create a single enriched record for each user. The record begins with the hashed and plain text email of the user then GrowthCode uses our semantic engine to identify additional data attributes from partners that, depending upon the user, can be appended. This includes items like LinkedIn profiles, job titles, company, etc.

Every record delivered will yield a Hashed Email (HEM), and when possible a plain text email. GrowthCode then appends, when available, the associated company name, domain, title, LinkedIn headline, and LinkedIn link. With IdentityCode, GrowthCode also provides the timestamp, time on site, URLs, and the pages viewed.

The data provided in most cases represents a warm lead (unless they are a firm selling to you!). These prospects have spent time on your site and engaged with your content. Your site traffic, sales process, marketing strategy, etc. will impact what you choose to do. However, we recommend that the first thing you do is to add these users to your CRM, mark the appropriate consent, then begin to market to them. This can take the form of a LinkedIn campaign, email, sales outreach, or even re-targeting.