more than 70% of B2B marketers will utilize third-party intent data to target prospects or engage groups of buyers in selected accounts
What is Intent Data? Why successful B2B marketers and D2C marketers are using it to win.
Some stats on the complexity of the ever-changing B2B buying cycle
A whopping 80% of buyers have swapped vendors in the past year, Accenture research found; 21% claimed to be dissatisfied with lack of personalized pricing and offers.