Case Study
Case Study · Essentially Sports

Essentially Sports had the signal. Buyers couldn't act on it.

Essentially Sports had built real first-party signal and still could not get it to the demand side in a form buyers would pay for. Read what changed in the bid stream, in email, and in the cost of running the stack.

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Format
PDF case study
Length
2 pages
Published
October 2024
Products
Signal Graph · Enrich · Insights · Audiences
Recipient
Pending — add yours
From the document

What it measured

10%+

Revenue uplift in open RTB

SSPs and DSPs received materially more signal per bid request once ID payloads were tuned per demand partner.

14%

Lift on email-driven session monetization

Graph signals aligned to email engagement sharpened lifecycle and reactivation.

$150K+

Annual savings vs. a self-built solution

Infrastructure operated by GrowthCode rather than staffed and maintained in-house.

Contents

What the study documents

  1. Graph

    Signal Graph

    A persistent first-party identity spine unifying identifiers, behaviors, and content affinities across sessions and devices into a single durable view of each user.

  2. Enrich

    Signal Enrich

    Identified which ID types performed best and built an optimized payload for every bid request. Open RTB revenue rose 10%+.

  3. Insights

    Signal Insights

    Surfaced which content, sessions, and user journeys drove the strongest monetization. Editorial built content paths that extended session depth and ad load.

  4. Audiences

    Signal Audiences

    First-party segments re-engaged former site visitors across the open web through curated media buys — driving return traffic at lower cost.

  5. Email

    Email & retention strategy

    Signal Graph and Signal Insights aligned graph signals with email engagement to sharpen lifecycle and reactivation. Email-driven sessions produced a 14% lift in user monetization.

What it proves
  • Higher RPM through increased ad load and session depth
  • Better match rates and higher-performing ID bundles
  • Stronger PMP products backed by first-party audience data
About Essentially Sports

A top-10 U.S. sports publisher by Comscore, with 30M+ monthly readers and 1M+ daily newsletter subscribers across NFL, NASCAR, Golf, WNBA, Tennis, and more.

We had built strong first-party signals but struggled to get them to the demand side in the form and channels buyers could easily act on. GrowthCode's infrastructure gave us that — it enabled our investment in our own signals to perform the way we expected.

Suryansh Tibarewala · Head of Growth, Essentially Sports

The Essentially Sports story is one field away.

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