GrowthCode empowers publishers to own their own identity graphs and put them to use building audiences and richer CPMs in programmatic selling
Enrich the publisher graph with audience or contextual data to support higher fidelity media sales and open up data sales revenue streams
Paired with the major pending shift to cookie-less, successful monetization has become a significant opportunity while it presents its challenges.
However, what publishers need today is not what they're going to need tomorrow.
In the world of modern monetization, Publishers are faced with multiple methods across multiple partners and ecosystems. Keeping data secure, synced and reliably working among these various connections is a significant effort... and building this infrastructure for each use case may or may not be the right answer.
As the industry has already learned, over investing in heavy tech does not necessarily serve publishers well. The typical publisher has a complex labyrinth of systems - all of which they are under-using and overpaying for. (Most publishers use less than 20% of the features they pay for.)
Most of what will happen in the future of monetization will be connecting and syncing multiple data systems securely and privately with multiple ecosystems. And things will move faster -- the ecosystem has changed more in the last 5 years than the prior 15. With change a constant, these connections and data need to be managed securely, reliably and agilely.
While challenging, these new rules represent an opportunity to the publishers that can move fast to capture value within them.
The new rules demand publisher build for the future starting today. The new rules demand publishers build the framework and approach to permanently future - proof the business of monetization.
The publishing business is more profitable and effective when it's driven by the community and tuned by intelligence and data. Without such intelligence, publishers waste time, resources and opportunity.
However, when publishers build tech stacks themselves, they lose focus on the core business of community building. GrowthCode was built with this dichotomy in mind. Get in touch today to talk about how we can support your future.