Addressability infrastructure to grow your revenue
Join the thousands of sites that use GrowthCode to build their first-party graphs, leverage them across the advertising ecosystem, track performance and build more profitable businesses.
GrowthCode is a SaaS platform that helps publishers build and own first-party identity graphs, enrich their bid requests with those signals, and package audience data into curated deals for buyers — all through a single script and one contract. Over 30,000 publishing domains use GrowthCode to replace cookie-dependent revenue with durable, first-party addressability.
30,000
Publishing domains
25+
ID & contextual signals
1.3 BN
Users Identified/M
7.4
Ave ID per request
85+
Years Adtech Experience
The Addressability Backbone
First-party data is the new currency. It enables a privacy-centric and cookie-less future and new revenue streams. Command of this data also prepares you for AI and its many applications.
Plug in GrowthCode to modernize your addressability today!
Over 30,000+ innovative websites choose GrowthCode to build and monetize their first-party currency using these partners.
- Cookie deprecation is shrinking addressable audiences
- Privacy rules and fragmented IDs add complexity
- Vendor bloat erodes margins and increases overhead & cost
Advertising is changing — and it’s costing you.
IDENTITY GRAPH BUILDING
An ID graph-as-a-service deployed with a single script via one contract. GRAPH delivers the ID keys and contextual signals necessary to deploy first-party data across the business.
DATA INSIGHTS
A powerful analytics platform that transforms your first-party data graph into a strategic asset. INSIGHTS reveals what’s working, what’s missing, and what’s next.
BID ENRICHMENT
This service integrates publisher GRAPH signals into the bidstream so buyers value impressions higher -- without the 3rd-party cookie.
DEAL CURATION
Use first-party data to strategically aggregate, select, and manage digital advertising inventory through deals - delivering highly tailored advertising experiences.
For innovative publishers & their partners
GrowthCode: Your Addressability Infrastructure
- Capture first-party signals (HEMs, MAIDs, IPs, UIDs, segments, contextual)
- Organize and unify into one usable identity layer
- Enrich bids and activate IDs deterministically
- Validate identity graphs and improve monetization
Future-proof revenue & addressability
Everything You Need, In One Simple Platform
- Deterministic, probabilistic IDs and valuable signals
- Contextualization for every page and simple audience building tools
- Pre-integrated with SSPs/DSPs for scale
- Curation tools to package and sell audiences
- Privacy-first, no disruption to existing stack
Infrastructure without the overhead
We built it so you don't have to
Graph
Build and own your ID spine
Enrich
Add IDs/context and other signal into the bidstream
Curate
Package audiences into curated deals
Insights
Detect leakage, find revenue opportunities, create segments.
Cost of
SaaS
One Contract, One Script, 0 Hassle
All tech infrastructure
High-fidelity Analytics
Built-in integrations
Pre-integrated ID & Data
Use with Other Systems
Cost of
Build
More Mess, Cost, and Headaches
Software Development
Compute & Storage Costs
Maintenance & Support
~20 contracts to negotiate
20+ scripts / vendors to manage and monitor
Building costs ~$500K in year 1 and ~300K/year thereafter
The Excessive Cost of Building Your Own Tech
Stakeholders All Over the World Use GrowthCode.
Testimonials
Nathan W.
SVP Data & Analytics
12% CPM lift across premium inventory within 6 weeks.
“GrowthCode empowers us to earn more and become a data- driven publisher - without the huge tech overhead.”
Greater transparency with measurable margin gains.
“Our partnership with GrowthCode has unlocked new revenue and increased addressability for our publishers.”
Debra F.
CEO
Identity Graph
Data Insights
Bid Enrichment
Curation Tools
