Turn Signal Into Strategy

The Publisher's Challenge in the First-Party Era: 

As the digital advertising ecosystem becomes increasingly complex, publishers are losing visibility into how their inventory performs and who their actual buyers are. Traditional analytics tools silo data, fail to incorporate Google performance, and provide limited support for

transforming first-party data into actionable outcomes.

In this environment, publishers must maximize the value of every impression, and their first-party data is key. Yet understanding and effectively leveraging the first-party currency can be a challenge as existing tools miss the mark. Further, traditional data management platforms (DMPs) are too expensive and complex for most publishers, who primarily need fewer, more focused features that serve the channels they use most.

Your High-Fidelity Data Insights Solution

GrowthCode INSIGHTS is a powerful analytics platform that turns first-party data into a strategic asset. It centralizes data management for publishers, delivering key market insights to engage buying partners. It offers a cost-effective alternative to complex, full-scale DMPs.

• Empower Data-Driven Decisions: Move beyond surface-level metrics to understand the nuances of your users and inventory performance.
• Optimize Monetization: Identify new opportunities for revenue growth across various channels, including programmatic, PMPs, and direct deals - and optimize the use of each.
• Inform Sales Conversations: Provide concrete, auditable data to demand partners, proving the value of your inventory and bespoke audience segments.
  
  

Product Details

GrowthCode INSIGHTS is designed with flexibility, offering two distinct tiers to match your specific needs for revenue analytics and audience understanding.