The Data Refinery for modern, data-driven advertisers, publishers and technology vendors

GrowthCode Data Refinery Platform Benefits

A data refinery as-a -Service (IaaS)

What you need is built already. Lack of time or understanding is not an excuse to put off investment in data-centric advertising. (Complacency is not a strategy)

Full Stack Data Refinery

GrowthCode has built a full-stack solution available as a service to empower media owners and advertisers to build their data factories in order to make the data transformation and reduce reliance on 3rd parties that usurp data.

Empowering Focus

Our technology for creation of first-party identity and audience data help our clients build more efficient and more agile businesses.

The Core: GRAPH

Identity Graph as-a-service: The core of GrowthCode's offering is our ID graph-as-a-service. GRAPH delivers the deterministic ID keys necessary to build a graph of first-party user data for use in multiple monetization use cases.

Graph builds, optimizes, maintains and pipelines a first-party ID graph you own and control.

Identity Hub services include:
Identity Graph Construction	Match Table Development & Maintenance
Create and/or sync the publisher or advertiser first party ID	Consent tracking
Consent tracking

Build the core of your business...
and rent the rest.

Modern advertisers and publishers - and the vendors that serve them - are agile and move fast. Over-investing in costly identity infrastructure and software kills margins and speed. GrowthCode has built a stack of tools to support next-generation, future-proof stakeholders so that these firms can focus on driving the core KPIs of the business - not the over-complex burden of technology

GrowthCode empowers experimentation with new advertising and monetization channels to identify those that work best in the first-party data driven ecosystem.

With a single script install and only a few hours of work, we can have you up and running - and future-proofed.

SIGNAL

Adding key signals to data is critical to maximizing its value. GrowthCode SIGNAL enriches using multiple data signals such as Identity, contextual, and audience signals to data for use in CRMs, CDPs, Open RTB, structured deals (PMP or I/Os)

SIGNAL Features
Bid enriched with cookieless Identifiers & UID signals
CRM Data and or publisher bid enrichment using:
- AI driven Contextual content classification
- Contextual audience segment creation & enrichment
Enrichment of HEM when available and appropriate

CURATE

Both constructing and delivering bespoke audiences to key buying partners is the future of unlocking value between publishers and advertisers. GrowthCode’sCURATE product delivers curated audience analysis, creation, and deployment capabilities including:

CURATE Features
PMPs built on first-party data - both curation and monetization
Custom audience building tools
First-party data PMP creation and/or orchestration
Contextual audience data sales
Linkage data Sales

Other Key Platform Features

Sync Engine

Cross-platform services that deliver data at time of need into partner systems via optimized pipelines

Key Sync Engine Connections
Demand Partners
Marketplaces
Data Partners
Publisher Systems

Prebid Tools

Optimized Prebid Modules that deliver data and analytics to create and measure lift

Key Prebid Tools
Prebid Real-time Data (RTD) Module
Prebid Analytics Module
Built-in Universal ID A/B testing tools

Data-driven doesn't mean you are a tech company

Advertising is undergoing a seismic shift. To build the first-party data assets necessary to thrive in this new ecosystem, publishers and brands alike need to leverage the core feedstock in a privacy-preserving and respectful way.

GrowthCode's data refinery platform is offered as-a-service to support these needs with a model that enables stakeholders to focus on what drives their business while leveraging their data assets in a rapidly changing landscape.