USE CASES FOR YOUR FIRST PARTY IDENTITY GRAPH

GrowthCode Use Cases

How publishers and vendors transform monetization and future-proof revenue -- without crippling margins

Increase eCMPs by providing data in bid requests.

Enrich your bid request with Universal IDs or Hashed emails. Brands are paying ~5-25% more for impressions with deterministic IDs - folks in the industry cite anywhere from 5% to 50% increase in the CPM paid.

Create revenue independence with your own graph.

With your own Identity mapping table for each user, you can maximize the value of your inventory. By creating a graph with multiple universal IDs, you provide additional granularity about each impression and enable demand partners to pay high CPMs for users they know.

Build and sell audiences without additional complexity

With contextual and onsite data linked to your users, you can simply 'bucket' attractive audiences for direct sales, work with DMPs or marketplace sales.

Build & Optimize Your Own ID Graph

Take control of the future of your monetization by building, optimizing, and maintaining your own identity graph

WHAT

Acquire, build and deploy your 1P data identity and data graph with a cloud-based infrastructure

HOW

Technology in use:

ID Graph Core
Sync Engine: Resolution server, Universal IDs, Pixel server
Data Hub

WHY

Future-proof monetization
Cut reliance on ID vendors
Build data factory for future monetization opportunities

DETAILS

Create Pub ID/Shared ID
Map keys : Universal IDs and Pub ID
Resolve cookie traffic to deterministic keys
Stitch user attributes to keys
Data acquisition

Maximize the Value of Each Impression Using Your First-Party Data

Make sure each bid request obtains it's maximum value using bid enrichment

WHAT

Enrich each request with identifiers appropriate for your demand stack

HOW

Technology in use:

ID Graph Core
Sync Engine: Universal IDs, Pixel server
Data Hub

WHY

Increase yield by ~10% or more
Remove reliance on third-party cookie
Deliver impressions with the data currency they seek

DETAILS

Leverages universal Identifiers from your ID Graph
Maintains addressability beyond third-party cookie deprecation
Reduces data leakage

Build & Monetize Audiences

Leverage your data to build and sell audience data

WHAT

Generate and monetize audiences using either segment integration into activation platforms or Seller Defined Audiences (SDA) built and integrated directly into the bid request