Demand Cloud

Resolve, route, and transact on signal you own.

Stop renting identity from a centralized platform. Neutral signal infrastructure for SSPs, DSPs, and agencies that lets you resolve identity in real time, build a graph you own, and scale your own identity currency across 60,000+ sites.

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Demand-side signal infrastructure visualization — cleanroom vault with a proprietary signal currency flowing through

The Demand Cloud

Four products. One signal spine.

Signal Graph

A private identity graph, on neutral infrastructure

When you rent identity from a centralized platform, your most important asset belongs to someone else. Build your own graph on GrowthCode's neutral infrastructure instead and the value of your asset compounds with you.

Custom pricing, scoped to your deployment.

Core Capabilities

Owned, Not RentedThe graph is yours to grow, model against, and activate. No shared datasets, no leakage to competing bidders.
No Platform TaxOwned infrastructure without the overhead of running it yourself. GrowthCode is neutral by design.
Grows With YouEvery impression the network sees adds signal your graph can act on next time. Coverage compounds.

Signal Resolve

Resolve identity in real time, at the moment of the bid

GrowthCode's real-time identity resolution API for SSPs, DSPs, and agencies. One call at the point of transaction returns identity, audience, and cohort signals together, so your bid matches the value of who's there.

Usage-based pricing, per call.

Core Capabilities

One-Call ResolutionIdentity, audience, and cohort signals returned together, per request. No pre-bid orchestration to build.
Bid at True ValueEvery impression scored on who's actually there, not who a third party thinks they are.
CTV & Mobile ExtensionOptional ID minting extends addressability into CTV and mobile SDK environments.

Signal Transport

Bring your CRM into your own graph, on your terms

Your first-party data is your strongest asset — unless it lives where you can't act on it. Signal Transport pulls your CRM and deterministic signals into your private Signal Graph, ready for direct-match campaigns, lookalike modeling, and collaboration.

Core Capabilities

Config, Not PipelineSetup is a change in configuration, no engineering needed. No custom pipeline to build or maintain.
CRM → Signal GraphPull deterministic signals from your CRM straight into your private graph.
Downstream-ReadyDirect-match campaigns, lookalike modeling, and cleanroom collaboration on day one.

Signal Currency

Your own identity currency, scaled across the open web

A partner currency is only as useful as the inventory it reaches — rarely far enough to transact at scale. Signal Currency scales it across GrowthCode's 60,000+ sites, with an optional Prebid module to extend further. Buy against a proprietary currency you own end-to-end, without the onboarding fees.

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Available only where a specific identity-partner integration is already active. Not a general-purpose product.

Core Capabilities

60,000+ Site ReachScale your identity currency across GrowthCode's publisher network.
Optional Prebid ModuleExtend addressability further via publisher-side Prebid integration.
Own It End-to-EndBuy against a currency you own, without third-party onboarding fees.

Other Services

Beyond the core Demand Cloud, bespoke capabilities for specific buy-side needs.

Signal Audiences

Turn your agency's data into planning-ready segments, matched and onboarded across the GrowthCode network.

Signal Engage

Reconnect with your own first-party audiences. Matched to universal IDs and retargetable across the network.

AudienceCode

Enterprise-grade identity buying tools for independent agencies, without the in-house infrastructure.

For SSPs, DSPs & Agencies

Stop renting the same signal as your competitors. Own yours.

Neutral infrastructure. A graph you own. Real-time resolution. Reach across 60,000+ sites. See how demand-side platforms are ending their dependence on rented identity.

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