Agency Signal Infrastructure

Build campaigns on your clients' first-party signals — not a segment anyone can buy.

Agency signal infrastructure for addressable media.

Off-the-shelf DSP segments are available to every agency. When your competitors have access to the same data, you compete on price. GrowthCode gives you a proprietary identity spine for your clients — built on their signals, activated at scale across 40,000+ direct publisher sites, and impossible to replicate without their data.

Cost Advantage

Eliminate third-party onboarding fees entirely.

Because your clients' IDs are minted directly on publisher pages, there is no need to pay a middleman to upload or match data. Budget that was going to LiveRamp and similar platforms goes to working media instead.

Cost elimination — multi-hop intermediaries replaced by a direct signal pathway
Delivery

Proprietary data in your clients' environment — or yours.

Signal delivery via S3 or Snowflake into your clients' own environment — or yours. Custom modeling, attribution, and measurement built on proprietary data, not a vendor's black box.

Multi-environment delivery — data pipelines branching to client and agency environments
Compounding Performance

Performance that grows over time — and can't be bought.

As buying becomes more automated, proprietary signals compound in value. The more impressions your clients run against their own identity spine, the better the models get. That's a performance advantage that grows over time — and that no competitor can buy their way into.

Compounding network effects — expanding spiral of interconnected signal nodes growing in value
PROOF POINT

Agencies using GrowthCode build a proprietary targeting advantage that compounds with every impression — and that no competitor can buy their way into.

Give your clients a data advantage no competitor can replicate.

A proprietary identity spine activated across 40,000+ publisher sites. No onboarding fees. No shared datasets. Performance that compounds with every campaign.