Publisher Addressability Cloud

Publisher signal infrastructure.

Your audience is your asset. GrowthCode helps you prove it to buyers.

GrowthCode deploys a single script directly on your publisher pages. It captures permitted first-party signals at the moment of impression, resolves identity, and enriches bid requests with deterministic IDs and contextual data. Your signals become structured, buyer-ready inventory. No changes to your existing stack. Live in under an hour.

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Publisher signal infrastructure visualization — signal capture flowing into buyer-ready inventory

The Publisher Cloud

Four products. One signal spine.

Signal Graph

Build your identity graph

GrowthCode's core identity infrastructure for publishers. It captures on-page first-party signals, maps them to universal ID standards, and creates SignalID – a cookieless, publisher-owned identifier used across every other GrowthCode product.

Core Capabilities

Identity UnificationAggregates emails, MAIDs, IPs, and Universal IDs into a persistent, first-party data graph.
20+ Universal EIDsThe industry's most important EIDs, unified into a single identity spine.
HEM Enrichment IncludedHEM enrichment for US traffic, included in Signal Graph.
Cross-Platform AddressabilityMaintains user identity across browsers and devices — including CTV and mobile web where cookies don't exist.
Simple IntegrationDeploy via a 16-line script. Live within hours.
Nightly Graph DeliveryNightly delivery of your graph to your own data store.
Built-in ActivationConnect audience segments to Deal IDs and Private Marketplaces seamlessly.

Use Cases

Bid enrichment with additional oRTB signals
First-party curation for higher CPMs
Increased sell-through rate via multi-signal addressability
Content & commerce recommendations from graph signals
Price floor optimization using graph feedstock
Agentic selling support across every data dimension

Signal Graph +

Recognize more of your audience

Extends Signal Graph with premium third-party signal matching and SSP ID matching – more recognition, no new integration.

Core Capabilities

Premium Signal MatchingThird-party signal matching from aggregate ecosystem data feeds, layered onto your existing graph.
SSP ID MatchingStrengthens bid-time recognition across every SSP you already work with.
No New IntegrationMore signal in the same graph. No new tags, no new vendor relationship to manage.
Transparent Add-On PricingPriced on CPM against monthly page views, separate from Signal Graph, so you see exactly what the extra signal costs.

Use Cases

Strengthen bid-time recognition
Bid enrichment with additional oRTB signals
Increased sell-through rate via multi-signal addressability

Signal Enrich

Enrich the bid stream

GrowthCode Enrich maximizes ad yield by injecting high-fidelity first-party graph signals and identity data directly into the bid stream — bridging your data and the programmatic ecosystem.

20+Universal IDs

5–18%Revenue Lift

1Script & Contract

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Enrich is bundled with Graph. While Graph unifies and resolves your signals, Enrich pushes those resolved signals into the bid stream to ensure they are actually monetized.

Core Capabilities

Unified UID ManagementHandles integration and maintenance of all major ID standards across Prebid, Google, and TAM.
Bid Stream EnrichmentAutomatically inserts IDs and contextual signals into oRTB bid requests, making every impression more attractive.
Contextual IntelligenceBuild and activate contextual audiences to drive higher CPMs without relying on third-party cookies.
Granular ReportingClear view of CPM and revenue uplift attributed to specific UIDs, partners, and placements.

Signal Insights

Measure what matters

GrowthCode Insights transforms first-party data into a strategic asset — identify money leaks, understand which signals drive CPMs, and optimize yield across Prebid and GAM through a unified dashboard.

Core Capabilities

Data-Driven DecisionsConverts raw first-party data into clear, actionable dashboards for sales and operations teams.
Yield OptimizationIdentifies missed revenue opportunities and improves CPMs through cleaner signal insights.
Audience IntelligenceEnriches user graphs with demographics, intent, and technographics to inform sales conversations.
Unified Revenue ViewSee revenue performance across all channels — Prebid + GAM — in a single pane.

InsightsEssential

Prebid activity and match rates
Signal performance and CPM impact
First-party data focus

Insights+Advanced

Full yield stack across Prebid + GAM
Actionable deal insights and cross-pipe revenue
Push up to 10 curated segments/mo into GAM

Other Services

Beyond the core Publisher Cloud, bespoke capabilities for specific sell-side needs.

Signal Transport

Managing proprietary data often carries a plumbing tax. Signal Transport makes portability a configuration. Ship your signal graph to the systems you already use: DMPs, CDPs, and data or audience sales destinations. One connection point instead of a custom pipe per vendor. Your data moves on your terms, Signal Transport doesn't retain or resell it.

$0.02 CPM per additional connector.

Signal Enrich — Server-to-Server

Running a Prebid S2S wrapper instead? Ask about Signal Enrich Server-to-Server: a high-speed identity API. Injects identity, audience, and cohort signals into bid requests with zero on-page tagging. Your site stays lightweight and signals are present at the moment of the auction. Optional GrowthCode-minted IDs extend addressability into CTV and mobile SDK environments.

Usage-based pricing, per API call, with a monthly minimum.

Signal Audiences

Package first-party data into premium cookie-free audience segments. Leverage contextual page-level understanding to curate your own custom marketplace accessible to buy-side partners. Pre-integrated with major SSPs and DSPs for immediate delivery of Deal IDs.

For Publishers

Your audience generates the signals. Start capturing the value they create.

One script. Under an hour to deploy. No changes to your existing stack. See how publishers across 60,000+ sites are using GrowthCode to increase CPMs and recover cookieless revenue.

Schedule Publisher Demo