Publisher Addressability OS

Publisher signal infrastructure.

Your audience is your asset. GrowthCode helps you prove it to buyers.

GrowthCode deploys a single script directly on your publisher pages. It captures permitted first-party signals at the moment of impression, resolves identity, and enriches bid requests with deterministic IDs and contextual data. Your signals become structured, buyer-ready inventory. No changes to your existing stack. Live in under an hour.

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Publisher signal infrastructure visualization — signal capture flowing into buyer-ready inventory

The Publisher OS Suite

Four products. One platform.

Graph

Build your identity graph

GrowthCode Graph is an identity platform that simplifies first-party addressability by unifying disparate signals into a privacy-first identity graph.

Core Capabilities

Identity UnificationAggregates emails, MAIDs, IPs, and Universal IDs into a persistent, first-party data graph.
Optional HEM EnrichmentAdvanced enhancement that adds HEM matching for eligible traffic and contextual metadata insertion.
Cross-Platform AddressabilityMaintains user identity across browsers and devices — including CTV and mobile web where cookies don't exist.
Simple IntegrationDeploy via a 16-line script. Live within hours.
Built-in ActivationConnect audience segments to Deal IDs and Private Marketplaces seamlessly.

Use Cases

Bid enrichment with additional oRTB signals
First-party curation for higher CPMs
Increased sell-through rate via multi-signal addressability
Content & commerce recommendations from graph signals
Price floor optimization using graph feedstock
Agentic selling support across every data dimension

Enrich

Enrich the bid stream

GrowthCode Enrich maximizes ad yield by injecting high-fidelity first-party graph signals and identity data directly into the bid stream — bridging your data and the programmatic ecosystem.

20+Universal IDs

5–18%Revenue Lift

1Script & Contract

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Enrich is bundled with Graph. While Graph unifies and resolves your signals, Enrich pushes those resolved signals into the bid stream to ensure they are actually monetized.

Key Features

Unified UID ManagementHandles integration and maintenance of all major ID standards across Prebid, Google, and TAM.
Bid Stream EnrichmentAutomatically inserts IDs and contextual signals into oRTB bid requests, making every impression more attractive.
Contextual IntelligenceBuild and activate contextual audiences to drive higher CPMs without relying on third-party cookies.
Granular ReportingClear view of CPM and revenue uplift attributed to specific UIDs, partners, and placements.

Insights

Measure what matters

GrowthCode Insights transforms first-party data into a strategic asset — identify money leaks, understand which signals drive CPMs, and optimize yield across Prebid and GAM through a unified dashboard.

Key Features

Data-Driven DecisionsConverts raw first-party data into clear, actionable dashboards for sales and operations teams.
Yield OptimizationIdentifies missed revenue opportunities and improves CPMs through cleaner signal insights.
Audience IntelligenceEnriches user graphs with demographics, intent, and technographics to inform sales conversations.
Unified Revenue ViewSee revenue performance across all channels — Prebid + GAM — in a single pane.

InsightsEssential

Prebid activity and match rates
Signal performance and CPM impact
First-party data focus

Insights+Advanced

Full yield stack across Prebid + GAM
Actionable deal insights and cross-pipe revenue
Push up to 10 curated segments/mo into GAM

Curate

Package and activate audiences

GrowthCode Curate enables publishers to package first-party data into premium, cookie-free deals — build your own custom marketplace accessible to buy-side partners.

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Unlike standard audience tools, Curate is built for sales and yield teams to capitalize on the channel by creating higher-margin deals. It bridges the gap between having good data and getting it into a Deal ID a buyer can target.

Key Features

Precision TargetingLeverage unique first-party data to create highly specific audience segments buyers are looking for.
Standardized TaxonomiesFull IAB and SDA (Seller Defined Audiences) support — your data speaks the programmatic ecosystem's language.
Bespoke AudiencesWork directly with buyers to create custom audiences based on user and page-level understanding.
Seamless ActivationPre-integrated with major SSPs and DSPs for immediate delivery of curated deals to the buy-side.

For Publishers

Your audience generates the signals. Start capturing the value they create.

One script. Under an hour to deploy. No changes to your existing stack. See how publishers across 40,000+ sites are using GrowthCode to increase CPMs and recover cookieless revenue.

Schedule Publisher Demo