Route the right signal. Maximize bid pressure and pricing.
Every buyer has a preferred signal currency. If it's not in your bid request, they bid less — or don't bid at all. GrowthCode's Signal Rail builds and maintains your identity mapping table and routes the right currency to every demand partner. For users your buyers already recognize, it translates existing IDs into their preferred format. For users they don't, it attempts real-time EID minting — passing IDs immediately when possible, queuing them for the next session when not. Coverage grows continuously. Bid density follows.
Every bid request carries the right signal.
Dynamic Mapping Tables
Automate your mapping table across cookie and non-cookie environments. Cookie-based buyer IDs matched against UIDs, HEMs, MAIDs, and IP-derived signals — continuously updated.
Real-Time EID Minting
For unrecognized users, GrowthCode attempts to mint the associated EIDs on the spot. If real-time isn't possible, they're stored and returned the next time that user is seen. Your addressable supply grows with every impression.
One Mapping Table, Continuously Updated
GrowthCode maintains accuracy across environments so you focus on yield, not infrastructure upkeep.
Stop leaving bid density on the table. Route every signal where it counts.
Your buyers have preferred signal currencies. Signal Rail ensures every bid request reaches each buyer in the format they recognize — expanding coverage continuously across cookie and cookieless environments.